Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.
A strong marketing system works behind the scenes, connecting data, tools, and automation to turn user actions into smarter decisions and better sales.
Most audio software companies selling internationally aren't fully tax compliant. Tax authorities now have three years of seller data, and enforcement infrastructure is catching up. This guide covers what plugin developers need to know.
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
Russ Hughes on clarity, conviction, and the questions developers avoid asking
More theories on what matters when determining the pricing for your plugin, and how pricing digital products works in general.
Recent product updates and improvements
Some times, you just need to store some additional metadata on your core entities, like a “CRM ID” on a customer, an “external order ID” on a license, or special entitlements that...
Being able to offer customers your products shown in their local currency has been proven to increase conversion rates by over 5% in some cases, and it’s now natively available in...
We’ve always had powerful import APIs to import customer and license data into Moonbase, making sure you can transition seamlessly from your existing infrastructure to Moonbase, an...
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