May 27, 2026New
Native iLok Support
For many, the iLok Licensing Platform and the related PACE tooling around copy protection is unmatched, so we’re happy to announce that there’s now native support for iLok licenses...
Insights for running an audio software business
Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.
Featured
Wednesday, May 27, 2026
Audio software companies using iLok have licensing sorted. But commerce? That is usually a mess of disconnected tools. Moonbase now connects both sides into one system built for how you actually sell.
Tobias Lønnerød Madsen
Monday, May 11, 2026
Resellers are a valid way to build a brand and audience, and their commission should be seen as a charge for marketing that must be evaluated based on whether their audience aligns with your needs and fits your overall strategy.
James Russell
Tuesday, February 10, 2026
Russ Hughes on clarity, conviction, and the questions developers avoid asking
Hampus Åström
Wednesday, May 27, 2026
Tobias Lønnerød Madsen
The e-commerce stack iLok was waiting for
Audio software companies using iLok have licensing sorted. But commerce? That is usually a mess of disconnected tools. Moonbase now connects both sides into one system built for how you actually sell.
Monday, May 11, 2026
James Russell
Resellers: Are They Right For You?
Resellers are a valid way to build a brand and audience, and their commission should be seen as a charge for marketing that must be evaluated based on whether their audience aligns with your needs and fits your overall strategy.
Friday, April 3, 2026
James Russell
What Does a Good Marketing Back-End for a Plugin Developer Look Like?
A strong marketing system works behind the scenes, connecting data, tools, and automation to turn user actions into smarter decisions and better sales.
Wednesday, March 18, 2026
Hampus Åström
VAT and Sales Tax Compliance for Audio Plugin Companies: A Complete Guide
Most audio software companies selling internationally aren't fully tax compliant. Tax authorities now have three years of seller data, and enforcement infrastructure is catching up. This guide covers what plugin developers need to know.
Monday, February 23, 2026
James Russell
12 Pricing Models for Music Software
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
From the changelog
Recent product updates and improvements
May 1, 2026New
Custom Email Sender Domains
The Moonbase summer roadmap is all about better marketing tools, and as a first step towards this, you can now customize the domain being used to send emails from Moonbase! Availab...
April 15, 2026New
Store Custom Properties on Customers, Licenses & More
Some times, you just need to store some additional metadata on your core entities, like a “CRM ID” on a customer, an “external order ID” on a license, or special entitlements that...
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