August 11, 2026New
New & Improved: Promotions and Cart Offers
We’re excited to share two new Moonbase features with you: promotions and cart offers! Promotions is built to handle scheduling discounts across your whole product portfolio, keepi...
Insights for running an audio software business
Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.
Wednesday, June 17, 2026
James Russell
How to Launch Your First Plugin – A Checklist
Have you thought of everything? Use this ten-category checklist to see if you’ve missed anything in the preparation of marketing your first plugin or its follow-up.
Friday, April 3, 2026
James Russell
What Does a Good Marketing Back-End for a Plugin Developer Look Like?
A strong marketing system works behind the scenes, connecting data, tools, and automation to turn user actions into smarter decisions and better sales.
Monday, February 23, 2026
James Russell
12 Pricing Models for Music Software
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
Tuesday, February 10, 2026
Hampus Åström
The Mistake Almost Every Audio Software Developer Makes
Russ Hughes on clarity, conviction, and the questions developers avoid asking
Tuesday, February 3, 2026
James Russell
How to Price an Audio Plugin - More Approaches, More Factors
More theories on what matters when determining the pricing for your plugin, and how pricing digital products works in general.
From the changelog
Recent product updates and improvements
July 1, 2026New
Summer Update: Klaviyo Integration, Recoupable Affiliate Costs, Partial Refunds and more!
The Moonbase crew has been busy building all summer, and we have slew of features to share with you! We’ve taken the chance to touch up on a lot of areas, and to prepare for more m...
June 12, 2026Improved
Analytics Dashboard Upgrades
The Moonbase dashboard been with us from the start, getting minor upgrades now and then but was never easy to customize. Having more insights into your business and products, being...
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