Insights for running an audio software business

Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.

Monday, February 23, 2026
James Russell

12 Pricing Models for Music Software

Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.

Tuesday, February 10, 2026
Hampus Åström

The Mistake Almost Every Audio Software Developer Makes

Russ Hughes on clarity, conviction, and the questions developers avoid asking

Tuesday, February 3, 2026
James Russell

How to Price an Audio Plugin - More Approaches, More Factors

More theories on what matters when determining the pricing for your plugin, and how pricing digital products works in general.

Friday, December 19, 2025
James Russell

Introductory Sales on Plugins – Why Do We Do That?

Is it time to rethink release-time intro sales? James Russell asks why we discount from day one, and lays out the arguments on both sides

Friday, January 31, 2025
Tobias Lønnerød Madsen

Signing Windows binaries using AWS KMS

Signing your binaries is a necessity to be taken seriously, but how do you do it easily in automated pipelines?

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