Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.
Have you thought of everything? Use this ten-category checklist to see if you’ve missed anything in the preparation of marketing your first plugin or its follow-up.
A strong marketing system works behind the scenes, connecting data, tools, and automation to turn user actions into smarter decisions and better sales.
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
Russ Hughes on clarity, conviction, and the questions developers avoid asking
More theories on what matters when determining the pricing for your plugin, and how pricing digital products works in general.
Recent product updates and improvements
The Moonbase crew has been busy building all summer, and we have slew of features to share with you! We’ve taken the chance to touch up on a lot of areas, and to prepare for more m...
The Moonbase dashboard been with us from the start, getting minor upgrades now and then but was never easy to customize. Having more insights into your business and products, being...
For many, the iLok Licensing Platform and the related PACE tooling around copy protection is unmatched, so we’re happy to announce that there’s now native support for iLok licenses...
Upgrade your business
Set up your storefront, licensing, and payments in one place. No duct tape required.