May 1, 2026New
Custom Email Sender Domains
The Moonbase summer roadmap is all about better marketing tools, and as a first step towards this, you can now customize the domain being used to send emails from Moonbase! Availab...
Insights for running an audio software business
Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.
Friday, April 3, 2026
James Russell
What Does a Good Marketing Back-End for a Plugin Developer Look Like?
A strong marketing system works behind the scenes, connecting data, tools, and automation to turn user actions into smarter decisions and better sales.
Monday, February 23, 2026
James Russell
12 Pricing Models for Music Software
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
Tuesday, February 10, 2026
Hampus Åström
The Mistake Almost Every Audio Software Developer Makes
Russ Hughes on clarity, conviction, and the questions developers avoid asking
Tuesday, February 3, 2026
James Russell
How to Price an Audio Plugin - More Approaches, More Factors
More theories on what matters when determining the pricing for your plugin, and how pricing digital products works in general.
Friday, December 19, 2025
James Russell
Introductory Sales on Plugins – Why Do We Do That?
Is it time to rethink release-time intro sales? James Russell asks why we discount from day one, and lays out the arguments on both sides
From the changelog
Recent product updates and improvements
April 15, 2026New
Store Custom Properties on Customers, Licenses & More
Some times, you just need to store some additional metadata on your core entities, like a “CRM ID” on a customer, an “external order ID” on a license, or special entitlements that...
April 3, 2026New
Sell in Local Currencies World-Wide
Being able to offer customers your products shown in their local currency has been proven to increase conversion rates by over 5% in some cases, and it’s now natively available in...
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