Sunday, November 23, 2025

Enabling customer choices with Offers

Tobias Lønnerød Madsen

Moonbase Founder

Tobias is the technical founder of Moonbase, with a long history of building e-commerce for software companies.

Earlier this year, we launched our offers feature, which is an easy way to add in-cart up-sells to bundles or cross-sells to other products, both with an optional discount. This already drives more sales and revenue for our merchants, and is perfect for those selling more relevant products together.

Until now, each offer would promote a single target product or bundle only, but today, we've extended these offers to allow promoting several products, giving customers the choice.

Ramping up towards Black Friday, several of our merchants have used this new ability to offer 2-for-1 deals where customers can choose their free product. One example is Aapo from Sixth Sample:

Setting it up

To create the same kind of offer for your store, set up an offer on your Moonbase account using settings like the following:

  1. Head to the "Offers" page of your Moonbase account, and create a new offer
  2. Select all the products that should be selectable as a free second product as the target products of the offer
  3. Leave the condition to the default condition of any products in cart
  4. Set the discount to 100% to grant the added product for free

See below for a full example offer setup:

And that's all there is to it!

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