Insights for running an audio software business

Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.

Friday, December 19, 2025
James Russell

Introductory Sales on Plugins – Why Do We Do That?

Is it time to rethink release-time intro sales? James Russell asks why we discount from day one, and lays out the arguments on both sides

Friday, January 31, 2025
Tobias Lønnerød Madsen

Signing Windows binaries using AWS KMS

Signing your binaries is a necessity to be taken seriously, but how do you do it easily in automated pipelines?

Saturday, September 28, 2024
Tobias Lønnerød Madsen

DRM & Piracy

Software licensing like Moonbase provides is a form of digital rights management (DRM), and an obstacle for software pirates who want to use what you build without buying it.

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