NewCampaigns and customer segments
Email your customers based on what they actually do
Find customers by the products they own, how they use your software and what they spend. Then send them an email that can carry a license, a coupon or a voucher made just for them.
Helios owners who went quiet
Segment
Owns
ChangeRun the software
ChangeLifetime value
ChangeCustomer segments
Segments built from your own sales and license data
Moonbase already knows who owns what, who is on a trial, how often they open your software and how much they have spent. A segment turns that into a rule you can read, and the group keeps itself up to date.
- Ownership and groups.
- Owners of a product or bundle, trial users, subscribers and your own lists.
- Software activity.
- How often they ran your software, when they were last active and the environment it reported.
- Spending.
- Lifetime value, recent spend and number of purchases.
- A live count.
- See how many customers match, with a sample, while you edit the rule.
Add a check
Behaviour and software
Spending
Licenses and groups
Profile
Campaigns
An email editor that knows your catalogue
Write in your own brand colour and fonts. Add blocks that only Moonbase can fill: a license for every recipient, a coupon or voucher minted per person, or a product card straight from your catalogue.
Demo Co. · news@democo.audio
{{ customer.first_name }}, Helios Synth 2.1 is out
40 new wavetables, free for every Helios owner
Helios Synth 2.1 is here
40 new wavetables, on the house
Hi {{ customer.first_name | "there" }}, version 2.1 is ready to download. It adds 40 wavetables made with Field Tape, a new unison mode and lower CPU use on Apple silicon.
We have missed you. Here is 30% off anything in the store, just for you.
Your personal code
EXAMPLECODE1Every recipient gets their own code. This placeholder is what the preview shows.
Added to your account
Field Tape Wavetables
40 wavetables for Helios Synth 2.1
1 Licenses
Demo Co.Storgata 10155 Oslo, Norway
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Powered by Moonbase
Press / for a block · @ for a variable · select text to format
Click a block to add it where the cursor is, or press / while writing.
- Personal coupons and vouchers
- Every recipient gets a code of their own, created when the campaign sends.
- Licenses as a gift
- Grant a product to everyone in the audience and list it in the email.
- Conditional sections
- Show one part of the email to customers who match a rule and another to everyone else.
- Variables
- Type @ to add a first name or other customer details, with a fallback when it is missing.
Reports
See what happened after you pressed send
Every campaign has a report with deliveries, opens, clicks, bounces and complaints, and a list of who was skipped and why.
The results feed straight back into Moonbase. Opens become part of each customer's activity, so your next segment can find the people who have been opening your emails lately, or the ones who haven't. Sales that come in through a campaign's links count toward it, too.
Helios 2.1 launch
First name, Helios Synth 2.1 is out
- Recipients
- 3,901
- 3,901 sent
- Delivered
- 3,874
- 99% of sent
- Opened
- 2,131
- 55% of delivered
- Problems
- 31
- 27 bounced · 4 complaints
612 people in the group were skipped: 488 had not opted in · 97 suppressed · 27 unconfirmed.
Subject
First name, Helios Synth 2.1 is out
Helios Synth 2.1 is here
40 new wavetables, on the house
Hi First name, version 2.1 is ready to download. It adds 40 wavetables made with Field Tape, a new unison mode and lower CPU use on Apple silicon.
We have missed you. Here is 30% off anything in the store, just for you.
Audience
Helios Synth Owners, filtered
3,901 recipients · Product update
This is the audience as it was when the send started, not as the group stands now.
Delivery
Sending started
29/09/2026 10:00
3,901 sent
3,874 delivered
Finished
29/09/2026 10:06
Pricing
1,000 campaign emails free, every month
After that you pay per email, and the price drops as you send more. Each band only applies to the emails inside it, and the fee is taken from the last payout of the month.
Receipts, license emails, password resets and other transactional emails are never charged. Campaign fees start with November 2026's emails.
| Campaign emails in a month | Per 1,000 |
|---|---|
| First 1,000 | Free |
| 1,001 to 5,000 | €2.00 |
| 5,001 to 25,000 | €1.50 |
| 25,001 to 100,000 | €1.00 |
| 100,001 and above | €0.50 |
- 5,000 emails
- €8
- 25,000 emails
- €38
- 100,000 emails
- €113
Compared with a separate email tool
Audience
| Feature | Moonbase | Separate email tool |
|---|---|---|
| Customer and license data already in place | Yes | Needs a sync |
| Segment by products and bundles owned | Yes | Via synced tags |
| Segment by software use: runs, last active, environment | Yes | No |
| Feature | Moonbase | Separate email tool |
|---|---|---|
| Licenses granted to every recipient | Yes | No |
| Coupons and vouchers minted per recipient | Yes | Varies by tool |
| Different content per recipient | Yes | Yes |
| Automated flows | Via Klaviyo, Mailchimp and others | Yes |
Billing
| Feature | Moonbase | Separate email tool |
|---|---|---|
| How you pay | Taken from your payout | Separate subscription |
| Included every month | 1,000 emails | Varies by tool |
Frequently asked questions
Customers in the audience you pick who have opted in to that kind of email, product updates or newsletter. Customers with a blocked address are skipped, and so are unconfirmed ones if your account requires email confirmation. The report shows who was skipped and why.
The first 1,000 campaign emails each month are free. After that the price per 1,000 emails goes down as you send more, from €2.00 to €0.50. Campaign fees are taken from the last payout of the month, starting with November 2026's emails.
No. Only campaign emails count. Receipts, password resets, license emails and other transactional emails are never charged.
Yes. Customers and lists keep syncing to Klaviyo, Mailchimp, MailerLite, Brevo and Mailjet. Use those for automated flows and Campaigns for one-off sends.
Anywhere Moonbase takes a customer group: exclusive discounts and promotions, downloads limited to a group, and campaign audiences.
Available on every account
Send your first campaign this week
Verify a sending domain, build a segment and write your email. The first 1,000 emails each month are on us.