Black Salt Audio + Moonbase
As a big player in the audio software scene, Black Salt Audio had a lot of requirements for their stack. They needed an effective licensing solution with full customer self-service to reduce any and all support load. And they rely on the least amount of friction towards purchase and delivery of their software, all while owning their unique branded experience. Using the Moonbase APIs and SDKs, they were able to build a fully white-label storefront, using Moonbase as the backend for all their business operations.
Moonbase has been a game changer for Black Salt Audio. Their seamless integration allowed us to build a fully branded storefront and provide a frictionless, self-service licensing experience for our customers, all while streamlining our operations.
Enabling app installation with single-click activation
The storefront experience is only half the story of software sales; installing and activating is just as important for a good impression of the product. What Moonbase is made for is to make this experience feel like the 21st century, to get customers up and running in no time. By utilizing the Moonbase JUCE module, each of Black Salt Audio's many products were integrated with the Moonbase licensing system, and the activation flow enabled.
Once installed, the apps show a Black Salt Audio branded activation UI, that will open a browser when clicked which automatically activates the app for the logged in customer. Since customers log in to download before installing, most customers are already authenticated, and the process is completed within seconds. For customers who might not own licenses for the product they are trying to activate, they will have the option to start time-limited trials, or buy the app. This way, they are able to offer a path for any customer, whether or not they own the product they want to evaluate.
Using customer insights to drive marketing
With an audience the size of Black Salt Audio's, being smart with marketing campaigns is paramount. One extremely impactful strategy is segmenting the newsletter subscribers by what they own, and what they have trialled. By doing this, they are able to activate a lot of prospects, turning potential customers who have evaluated apps into paying customers of the software they evaluated. Similarly, they can avoid sending marketing campaigns about products to already-owners of that product, saving marketing costs and reducing recipient marketing fatigue.
The way they accomplish all of this is with the Moonbase marketing integrations. Simply by enabling the integration with platform of choice, they are able to enrich their entire subscriber database with contextual data about their product ownership and more.
Who is Black Salt Audio?
Started by well known producer Jordan Valeriote and a team of highly skilled engineers, Black Salt Audio creates high quality audio software to cover a wide range of use cases. Their software is primarily using our JUCE module for integrating with the software licensing platform Moonbase provides, and their storefront is built using our Vue.JS SDK for a fully white-label solution.