April 3, 2026New
Sell in Local Currencies World-Wide
Being able to offer customers your products shown in their local currency has been proven to increase conversion rates by over 5% in some cases, and it’s now natively available in...
Insights for running an audio software business
Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.
Featured
Wednesday, March 18, 2026
Most audio software companies selling internationally aren't fully tax compliant. Tax authorities now have three years of seller data, and enforcement infrastructure is catching up. This guide covers what plugin developers need to know.
Hampus Åström
Monday, February 23, 2026
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
James Russell
Tuesday, February 10, 2026
Russ Hughes on clarity, conviction, and the questions developers avoid asking
Hampus Åström
Wednesday, March 18, 2026
Hampus Åström
VAT and Sales Tax Compliance for Audio Plugin Companies: A Complete Guide
Most audio software companies selling internationally aren't fully tax compliant. Tax authorities now have three years of seller data, and enforcement infrastructure is catching up. This guide covers what plugin developers need to know.
Monday, February 23, 2026
James Russell
12 Pricing Models for Music Software
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
Tuesday, February 10, 2026
Hampus Åström
The Mistake Almost Every Audio Software Developer Makes
Russ Hughes on clarity, conviction, and the questions developers avoid asking
Tuesday, February 3, 2026
James Russell
How to Price an Audio Plugin - More Approaches, More Factors
More theories on what matters when determining the pricing for your plugin, and how pricing digital products works in general.
Friday, December 19, 2025
James Russell
Introductory Sales on Plugins – Why Do We Do That?
Is it time to rethink release-time intro sales? James Russell asks why we discount from day one, and lays out the arguments on both sides
From the changelog
Recent product updates and improvements
March 30, 2026New
Import Customer & License Data from CSV
We’ve always had powerful import APIs to import customer and license data into Moonbase, making sure you can transition seamlessly from your existing infrastructure to Moonbase, an...
February 24, 2026New
Better Customer Support with Account Merging
Every now and then, customers will inevitably sign up with the wrong email address, a typo in the domain, or any other quirk that prevents them from accessing their purchases. Norm...
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