May 1, 2026New
Custom Email Sender Domains
The Moonbase summer roadmap is all about better marketing tools, and as a first step towards this, you can now customize the domain being used to send emails from Moonbase! Availab...
Insights for running an audio software business
Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.
Featured
Monday, May 11, 2026
Resellers are a valid way to build a brand and audience, and their commission should be seen as a charge for marketing that must be evaluated based on whether their audience aligns with your needs and fits your overall strategy.
James Russell
Friday, April 3, 2026
A strong marketing system works behind the scenes, connecting data, tools, and automation to turn user actions into smarter decisions and better sales.
James Russell
Wednesday, March 18, 2026
Most audio software companies selling internationally aren't fully tax compliant. Tax authorities now have three years of seller data, and enforcement infrastructure is catching up. This guide covers what plugin developers need to know.
Hampus Åström
Monday, May 11, 2026
James Russell
Resellers: Are They Right For You?
Resellers are a valid way to build a brand and audience, and their commission should be seen as a charge for marketing that must be evaluated based on whether their audience aligns with your needs and fits your overall strategy.
Friday, April 3, 2026
James Russell
What Does a Good Marketing Back-End for a Plugin Developer Look Like?
A strong marketing system works behind the scenes, connecting data, tools, and automation to turn user actions into smarter decisions and better sales.
Wednesday, March 18, 2026
Hampus Åström
VAT and Sales Tax Compliance for Audio Plugin Companies: A Complete Guide
Most audio software companies selling internationally aren't fully tax compliant. Tax authorities now have three years of seller data, and enforcement infrastructure is catching up. This guide covers what plugin developers need to know.
Monday, February 23, 2026
James Russell
12 Pricing Models for Music Software
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
Tuesday, February 10, 2026
Hampus Åström
The Mistake Almost Every Audio Software Developer Makes
Russ Hughes on clarity, conviction, and the questions developers avoid asking
From the changelog
Recent product updates and improvements
April 15, 2026New
Store Custom Properties on Customers, Licenses & More
Some times, you just need to store some additional metadata on your core entities, like a “CRM ID” on a customer, an “external order ID” on a license, or special entitlements that...
April 3, 2026New
Sell in Local Currencies World-Wide
Being able to offer customers your products shown in their local currency has been proven to increase conversion rates by over 5% in some cases, and it’s now natively available in...
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