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12 Pricing Models for Music Software
Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.
The Mistake Almost Every Audio Software Developer Makes
Russ Hughes on clarity, conviction, and the questions developers avoid asking
How to Price an Audio Plugin - More Approaches, More Factors
More theories on what matters when determining the pricing for your plugin, and how pricing digital products works in general.
Theming Moonbase for your Brand Identity
Moonbase was built to be a white-label solution, adaptable to your own website and brand, and today we launched a theming upgrade to emails and checkouts.
Introductory Sales on Plugins – Why Do We Do That?
Is it time to rethink release-time intro sales? James Russell asks why we discount from day one, and lays out the arguments on both sides