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Moonbase news and articles
Stay informed with product updates, company news, and insights on how to sell software smarter.
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Tuesday, December 23, 2025
Moonbase was built to be a white-label solution, adaptable to your own website and brand, and today we launched a theming upgrade to emails and checkouts.
Tobias Lønnerød Madsen
Tuesday, September 16, 2025
For the audio industry in particular, Rent-to-own as a way to sell more expensive plugins or packages of apps is massively popular, and now supported natively in Moonbase!
Tobias Lønnerød Madsen
Monday, August 18, 2025
Upselling customers while shopping can be an effective way to promote key pieces of your inventory, and with Offers in Moonbase, it's easier than ever.
Tobias Lønnerød Madsen
Tuesday, February 10, 2026
Hampus Åström
The Mistake Almost Every Audio Software Developer Makes
Russ Hughes on clarity, conviction, and the questions developers avoid asking
Tuesday, February 3, 2026
James Russell
How to Price an Audio Plugin - More Approaches, More Factors
More theories on what matters when determining the pricing for your plugin, and how pricing digital products works in general.
Tuesday, December 23, 2025
Tobias Lønnerød Madsen
Theming Moonbase for your Brand Identity
Moonbase was built to be a white-label solution, adaptable to your own website and brand, and today we launched a theming upgrade to emails and checkouts.
Friday, December 19, 2025
James Russell
Introductory Sales on Plugins – Why Do We Do That?
Is it time to rethink release-time intro sales? James Russell asks why we discount from day one, and lays out the arguments on both sides
Sunday, November 23, 2025
Tobias Lønnerød Madsen
Enabling customer choices with Offers
Our latest upgrade to offers now allows for customer choice when selecting deals, enabling a whole new range of sales