Insights for running an audio software business

Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.

Monday, May 11, 2026
James Russell

Resellers: Are They Right For You?

Resellers are a valid way to build a brand and audience, and their commission should be seen as a charge for marketing that must be evaluated based on whether their audience aligns with your needs and fits your overall strategy.

Monday, September 22, 2025
James Russell

How Does a Small Plugin Developer Grow Bigger?

Insights for making the transition from a small plugin creator to a larger operation – whether now or in the future

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