Insights for running an audio software business

Pricing, licensing, growth, and infrastructure. Written with independent audio software teams.

Wednesday, May 27, 2026
Tobias Lønnerød Madsen

The e-commerce stack iLok was waiting for

Audio software companies using iLok have licensing sorted. But commerce? That is usually a mess of disconnected tools. Moonbase now connects both sides into one system built for how you actually sell.

Monday, May 11, 2026
James Russell

Resellers: Are They Right For You?

Resellers are a valid way to build a brand and audience, and their commission should be seen as a charge for marketing that must be evaluated based on whether their audience aligns with your needs and fits your overall strategy.

Friday, April 3, 2026
James Russell

What Does a Good Marketing Back-End for a Plugin Developer Look Like?

A strong marketing system works behind the scenes, connecting data, tools, and automation to turn user actions into smarter decisions and better sales.

Monday, February 23, 2026
James Russell

12 Pricing Models for Music Software

Pricing your plugin isn’t just about picking a number — whether you follow the steady, trust-building approach of ValhallaDSP, the perpetual sales cycle of Waves, or the flexible Rent-to-Own model popularised by Splice, your pricing strategy ultimately shapes how customers perceive, buy, and value your product.

Tuesday, February 10, 2026
Hampus Åström

The Mistake Almost Every Audio Software Developer Makes

Russ Hughes on clarity, conviction, and the questions developers avoid asking

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